Digital marketing is the promotion of products or services using online channels such as search engines, social media, websites, email, and mobile apps to reach and engage customers. It helps businesses increase brand awareness, generate leads, and drive sales through targeted online strategies.

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Scope of Digital Marketing

Digital marketing has become one of the most effective ways for businesses to reach their target audience, build brand awareness, and increase sales. As more people use the internet, the scope of digital marketing continues to grow across every industry.

Techniques of Digital Marketing

There are several techniques of digital marketing

1.search engine optamisation

There are two types of SEO;

a) on page SEO
b) off page SEO